Marketing, Music & More
I started Hecto Marketing – previously known as Hecto Vector – in 2019. Previously, I had run a marketing department that managed a client portfolio including healthcare companies, senior living communities, medical offices, and B2B companies.
Performance marketing is the foundation of my expertise, deeply influencing our approach to digital marketing. This core principle steers our strategic direction and decision making in several key across the digital marketing spectrum – to our clients benefit.
Our team also helps design highly functional and fast WordPress websites using the latest standards. We work with all businesses, though we do have additional experience in business-to-business, music academies (100-500+ students), healthcare and specialty schools.
In 2021, we expanded our client base to include marketing and web management specifically tailored for specialty schools. This new venture allowed us to apply our digital marketing expertise in a unique context, helping these schools enhance their online presence and attract more students. This expansion also presented a personal connection for me, as it resonated with my long-standing passion for music. Having played drums for over 20 years, I have a deep appreciation for specialized education, particularly in the arts. This personal experience not only enriches my understanding of the needs and challenges faced by specialty schools but also fuels my enthusiasm for supporting them in achieving their goals through targeted, effective marketing strategies.
Outside of work, I spend much of my free time with family, working on side projects, exploring Cleveland and music!
You can also connect with me on LinkedIn.
-Ray (Shami) Kirsch
