Local SEO Improves Music Lesson Visbility in Map Pack
207
Leads in 9 months post optimization
10+
Lesson types offered
Overview
A music school in Palatine, IL, was in need of some local visibility. While they were well known in the community and had established strong roots, there was room for improvement online.
Strategy
The fastest way to gain visibility would be via Google Ads.
We also focused on a holistic approach, including boosting their organic visibility and relevant traffic with improved Google ranking.
Our first step was to overhaul the website, eliminating thin pages, making updates and creating new ones.
We then optimized the Google Places listing using white-hat tactics.
Results
Over the next few weeks and months, the listing rose within the map pack results, generating an increase in views and site visitors. This enabled the music school to appear not only more often, but for a larger variety of searches and lesson types.
