Proper Research & Quality Content Explodes Organic Site Traffic

Overview

Goodbye Drain Flies provides insights and solutions to homeowners and renters plagued with fly infestations. After trying to develop content ideas without data and writing about them nonchalantly, the owners realized they needed help.

Our team was approached with a question: “how can we get more visitors to our website?”

Challenges

The website and domain were young, and had no quality backlinks or authority signals. Additionally, there was such a vast amount of competitors; it was difficult for the client to know what to pursue. This led to stagnation, wasted resources and frustration.

Strategy

We first tackled the competitive landscape, separating opportunities into clear categories for the client. Our team informed them of findings and set realistic expectations, considering national brands, such as Orkin, were already ranking well. Trying to compete head-to-head would be a difficult to impossible task.

Execution

1) Research

Using a mix of SEMRush and Ahrefs, we researched the competitors, topics, and generated content silo opportunities for the client.

2) Opportunities

Knowing head-to-head competition would be fruitless. We helped the client identify opportunities through content gap analysis, keyword and domain research.

After compiling the info, we developed an easy-to-understand spreadsheet, helping involved parties better understand the type of opportunities that existed.

3) Content Management

Considering the quality of the client’s content was poor, we took on complete management of the process, from topic ideation, to outline and content creation.

Results

Within the first three months we saw a massive spike in organic traffic. Our team parlayed organic traffic wins by developing a solid internal link strategy. This helped drive visitors deeper into the site and made it easier for them to read about related topics.

• 326.88% growth in new users
• 3,000 new visitors added monthly with 1-3 new pieces of content/link building
• Consistent growth in position 1-3 and 4-10 page rankings
• Site unmarred by numerous Google algorithm updates