Overview

West Amadeus Music Studio, nestled in the heart of Manhattan, was established by two gifted Juilliard graduates. They were interested in taking their studio to the next level, but unsure how. While Manhattan is filled with opportunity, it’s also home to an incredible amount of music schools and individual teachers, which raises the level of competition significantly.

They initially created their own website using Squarespace, but it fell short in terms of robust branding and the ability to effectively convert visitors into customers.

Ultimately, it was not working, and they were lucky to get a few people each month reaching out for lessons.

West Amadeus Music Studio used various marketing strategies, including performing recitals in schools. However, these efforts were not only time-intensive but also yielded inconsistent results.

Strategy

We met with the founders and determined the first starting point was to give potential students a great place to learn more about the school.

We redesigned their website on WordPress, focusing on crafting content that would engage and inform visitors about the school and its staff. We paid special attention to making call-to-action elements prominent and ensuring consistent branding throughout the site for a cohesive user experience, something that was lacking with the previous website.

After completing the website overhaul, we developed targeted Google Ad campaigns tailored to their unique demographic and the types of lessons they offer in Manhattan’s Upper West Side. Our insight into the world of music school marketing allowed us to bypass much of the standard learning phase, and by the third month they were averaging 10+ leads on an ad spend below $1,000.

This number has continued to increase with our ongoing optimizations.

Results

West Amadeus Music Studio saw an amazing increase in leads and students over the next several months.

Furthermore, we provided guidance on optimizing their Google Business Profile, aiming to enhance their online visibility and improve the organic ranking of their profile.

Over the course of just a few months, they expanded their team by adding more than 13 teachers, significantly enhancing the studio’s capacity and markedly boosting its potential for success.

We are happy to be an ongoing part of their growth!

Interested in how we can help you? Contact us today!