Hair Transplant Marketing Experts

As a healthcare marketing company specializing in medical and cosmetic procedures, we truly understand the to need attracting patients. Our hair transplant marketing services include search engine optimization, digital marketing, content development, web design and reputation management. Our marketing services enable use to boost your online visibility, and capture the attention of individuals when it matters most.

As your marketing partner,  you can focus on providing patients with the best possible solutions. Let us handle the minutia of your online marketing.

Why Hair Restoration Marketing is Unique

Patients experiencing hair loss do not suddenly decide to get a hair transplant overnight.

The procedure is a high involvement and very personal decision.  Individuals will often do an exhaustive amount of research. This not only includes research on type of transplant methods (FUE, FUT, PRP), but also about the reputation of hair transplant surgeons both locally and nationally. (Or internationally in some cases.) Being present at the early stage of research, all the way until they are ready to make a decision is extremely important.

Marketing companies are everywhere, but few have delved into the hair restoration market as we have. Our experience includes working with one of the top surgeons in Cleveland, a golden follicle winner. We know how to speak to this audience, and craft compelling content and ads to inform and drive consultations. This is especially important as the market for hair restoration grows.

Our goal is to provide long-term value, not just a one-off campaign. Additionally, we have helped hair restoration practices avoid bad contracts from companies that use a churn-and-burn model to generate revenue.

Marketing Hair Restoration Services

Most people experiencing hair loss tend to conduct a lot of research about their condition, and the solutions available to them. Marketing hair restoration services requires your practice and brand to be at the forefront throughout the entire research and decision making process.

As companies like NeoGraft and ARTAS enlarge the available procedure market, it is extremely important to build up your brand as being the expert in your local area. 

We position your practice to do this online through a combination of ad targeting, website content, search engine optimization and reputation management techniques. At the same time, we ensure your website is positioned to showcase why people should choose you over the local competition.

We offer:

• Search Engine Optimization
• Website Design & Development
• Google Ads (PPC, Display & Video)
• Microsoft Ads
• Facebook & Instagram Advertising
• Content Strategy & Creation
• Local SEO
• Online Reputation Management

Authority Matters

All else equal, when someone in your local area searches for “hair transplant,” they are most likely to visit the website of a doctor they recognize. Part of this awareness and authority building process includes managing your reputation, developing content and also getting in front of local audiences when possible.

It doesn’t matter how good you think you are. It only matters how potential patients perceive you! Negative review will damage your practice and deter inquiries.

Measurable ROI (Unlike TV & Direct Mail)

TV and direct mail campaigns can work for some practices. However, it is difficult to track true ROI.

With digital marketing, all engagements on the website or with ads are tracked. We will know what works and what doesn’t. No more guessing whether that $4,000 direct mail campaign actually worked

SEO & Digital Advertising

Search engine optimization and online ads for hair transplant clinics (or dermatological practices) are similar to any other medical occupation. We first audit your current website and visibility on the web. After we have a baseline and competitor analysis, keyword and topic research guides the next several phases.

We usually see a considerable increase in rankings for core service offerings in 6-12 months. Some variables include the overall level of competition in your market. Generally big cities with a high population density are harder to rank in.

SEO is nuanced. No marketing agency worth their salt can promise top page rankings on Google. What we can promise is an unwavering commitment to help you get there.

Online advertising allows you to appear in front of people when it matters most. Through a combination of geotargeting, landing page development, and ongoing optimization, we drive new patient inquires for your staff.

Facebook and Social Media

We often see hair restoration clinics nudging their front staff to post for the sake of posting. Very few practices are leveraging social media marketing effectively, which can be difficult to do in sensitive categories. Together, we can create highly targeted campaigns for specials, deals or services that you offer.